Marketing

Pos Malaysia: Leadership Lessons in Crisis Management

Viral post – it can make someone famous instantly and it also can kill a brand instantly. There has been a viral post recently about some of the Pos Malaysia general worker throwing some Poslaju parcel while shipping it to the consumer. It creates a mixed reaction towards the general public and majority gave some …

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5 Marketing Lessons that I learned from Jay Abraham

“There are only two things in a business that make money – innovation and marketing.  Everything else is cost.” – Peter Drucker A photo of me with a replica of Jay Abraham I attended a session with Jay Abraham, the legendary marketing guru. Some might called him the marketing wizard because of his ability to …

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