Colored Brain, Organizational Culture, and Gamification – This is what I learn from Arthur Carmazzi

I recently interviewed Arthur Carmazzi to be the guest in my Perspektif Komunikasi Warna series. This is our 5th Episod and I invited the guru himself to talk about Colored Brain, how it started, the application and how an organization can create their working culture.

How it was started?

When Arthur venture into his business, the business does not took-off successfully and he ended up in debt. So he get a job in an organization in Singapore. After a few weeks working, he started to notice that people are blaming each other and very less cooperation among each team members. Worst than that, after several weeks he became one of them, blaming others and not giving cooperation.

Reflecting on it, that is not the way it supposed to be. He then did research on psychology and there are several findings. One of it leads to Colored Brain as a communication model. It provide instant results in the same orgsanization. Now the model has been use widely in various country.

He then created several other method on culture and how we can gamify our organization and create a high-performing culture.

Watch this video for our full interview and let me know what do you think.

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